Created in July 2010, the Salmon Marketing Program was initially funded through EDA and USDA grants in the amount of $310,000. The purpose of the Program is to add value to Tribal fishers’ and harvesters’ catches and keep more of the value added chain in Indian Country. Since its inception in 2010, the Program staff and stakeholders have assisted over 125 tribal fishers, harvesters, individuals, and businesses and generating an economic impact of over $1 million through new sales, increased revenues, and higher premiums.

The Salmon Marketing Program current services include:

  • Yearly data aggregation for salmon harvests industry of NW Indian Country
  • Promotion of existing industry processing capacities
  • Promotion of existing brands and products
  • Quality handling and sanitation trainings for tribal fishers to better meet the requirements of processors and the end markets
  • Ice equipment and fishing supplies information development for NW Indian Country fishing industry
  • Organization assistance through a neutral ATNI-Tribe owned entity
  • Facilitating business and product quality education and training for Tribal members
  • Facilitation/brokerage/aggregation of fish and seafood for participants
  • Revolving loan fund access for ATNI members
  • Flexibility to address and develop similar services for other industries of NW Indian Country

Future additional services for the Program include:

  • Creation of a NW Brand representative of NW Indian Country that authenticates sustainability and quality of the resources, products, and services of the area and properly promotes the story of NW Indian Country
  • Creation of an organization to be the communications link within and across NW Indian Country sectors
  • Idea development of a NW Indian Country cooperative and/or distribution network

A Fish Tale

Salmon Marketing Program

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